Product Marketing Manager

Marketing
San Francisco, California


Job Description

The product marketing manager will be responsible for managing and driving strategy, planning, execution, and coordination related to marketing of our current and upcoming mobile games including Power Rangers: Legacy Wars. The ideal candidate has expertise in product marketing strategies, partnerships, UA, has managed mobile free-to-play games, and has experience working with IP/brand partners. This candidate will work closely with our key partners, Saban and Lionsgate to develop cohesive marketing and communications strategy and manage day-to-day execution and follow up of marketing plans.

Responsibilities

  • Coordinate marketing efforts as needed including, but not limited to events, promotions, press releases and social media
  • Create and optimize creative for paid marketing purposes
  • Collaborate with the dev teams to create and own the product go-to-market plans for upcoming games releases and update launches
  • Drive contracts with key vendors and partners for mobile marketing
  • Act as primary owner of key partnership and vendor management and reporting
  • Optimize ASO and grow organic users
  • Analyze the performance of all marketing programs to identify the best opportunities for optimization, and regularly iterate to maximize performance
  • Identify value proposition and key messages, write creative briefs and slides for internal or external agencies
  • Regularly present and report to key management and partners on marketing strategies, plans and findings
  • Work closely with Google / Apple business development managers to drive promotional strategy and featuring opportunities
  • Deliver ongoing product marketing analysis, making recommendations to continually refine marketing strategies, partnerships around user acquisition, engagement and retention.
  • Conduct Market Research as necessary

Qualifications

  • Bachelor’s Degree or equivalent
  • 3+ years of experience in online consumer marketing in games
  • Start-up and mobile games experience is a strong plus
  • Ability to generate and sell new campaign ideas
  • Ability to collaborate and interface with a wide range of partners both internally and externally (both domestic and international)
  • Possess strong organization, multitasking, and project management skills
  • Have high attention to detail and ability to manage multiple, competing priorities simultaneously
  • Strong passion and knowledge of mobile free-to-play games
Apply

or
Contact us at HR@nway.com