User Acquisition Manager
Job Description
nWay is currently looking for a User Acquisition Manager to work on our competitive real-time action games. The UA Manager will lead the strategy and execution for our user acquisition efforts. They will work closely with various cross-functional teams to ensure that we are meeting our KPI and ROAS.
Responsibilities
- Own all elements of user acquisition and establish UA tools/platforms, partners, and processes
- Lead relevant efforts to achieve targeted KPIs, and ultimately revenue goals for nWay owned properties
- Act as primary owner of key partnership and vendor management and reporting
- Provide app store discovery tactics for both iOS and Android
- Manage campaigns across multiple partners and evaluate effective channels in reaching the high monetizing users
- Establish best practices and tools for maximum ROI and ROAS
- Utilize advanced analytic and quantitative skills with strong communication and presentation skills
- Provide insight on analyzing data with respect to CPA, CPC, CPM, ARPU and LTV
- Provide cohort analysis and advanced analysis for reporting KPI
- Negotiate contracts with key vendors and partners for mobile marketing
- Optimize ASO and grow organic users
- Create and optimize creative for paid marketing purposes
- Collaborate with the game teams to coordinate around upcoming game releases and update launches
- Track and report on key metrics on a regular basis
- Communicate clearly to management the plans, status and challenges to meeting objectives
- Coordinate marketing efforts as needed including, but not limited to events, promotions, press releases and social media
Qualifications
- BA/BS degree preferably in Marketing, Economics, Finance, Statistics or Engineering background
- Data analysis experience using Excel and have working knowledge of SQL
- 3-5 years of experience in performance marketing or user acquisition preferably in games or mobile industry
- Excellent verbal, written and interpersonal skills required and conflict resolution skills
- Excellent negotiation and time management skills
- Ability to work effectively and accurately under pressure
- Detail-oriented, organized and highly motivated
- Passionate about gaming and medias
- Experience working in a metric-driven role focused on ROI
- Experience working with mid-core/hardcore game titles
Contact us at HR@nway.com