User Acquisition Manager

Marketing
San Francisco, California

Job Description

nWay is currently looking for a User Acquisition Manager to work on our competitive real-time action games. The UA Manager will lead the strategy and execution for our user acquisition efforts. They will work closely with various cross-functional teams to ensure that we are meeting our KPI and ROAS.

Responsibilities

• Own all elements of user acquisition and establish UA tools/platforms, partners, and processes
• Lead relevant efforts to achieve targeted KPIs, and ultimately revenue goals for nWay owned properties
• Act as primary owner of key partnership and vendor management and reporting
• Provide app store discovery tactics for both iOS and Android
• Manage campaigns across multiple partners and evaluate effective channels in reaching the high monetizing users
• Establish best practices and tools for maximum ROI and ROAS
• Utilize advanced analytic and quantitative skills with strong communication and presentation skills
• Provide insight on analyzing data with respect to CPA, CPC, CPM, ARPU and LTV
• Provide cohort analysis and advanced analysis for reporting KPI
• Negotiate contracts with key vendors and partners for mobile marketing
• Optimize ASO and grow organic users
• Create and optimize creative for paid marketing purposes
• Collaborate with the game teams to coordinate around upcoming game releases and update launches
• Track and report on key metrics on a regular basis
• Communicate clearly to management the plans, status and challenges to meeting objectives
• Coordinate marketing efforts as needed including, but not limited to events, promotions, press releases and social media

Qualifications

• BA/BS degree preferably in Marketing, Economics, Finance, Statistics or Engineering background
• Data analysis experience using Excel and have working knowledge of SQL
• 3-5 years of experience in performance marketing or user acquisition preferably in games or mobile industry
• Excellent verbal, written and interpersonal skills required and conflict resolution skills
• Excellent negotiation and time management skills
• Ability to work effectively and accurately under pressure
• Detail-oriented, organized and highly motivated
• Passionate about gaming and medias
• Experience working in a metric-driven role focused on ROI
• Experience working with mid-core/hardcore game titles