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At nWay, we’re passionate about games and we’re always looking for talented individuals who share that same drive. Our studio is located in downtown San Francisco and we’re conveniently located near BART and Muni.

Marketing

Marketing Manager

San Francisco, CA

Job Description:

The Marketing Manager will be responsible for developing the strategic marketing plan and executing on the plan, relating to our current games – including Power Rangers: Battle for the Grid and Power Rangers: Legacy Wars – and future titles. The ideal candidate has a well-rounded mix of marketing experience across product marketing, brand marketing and performance marketing (user acquisition).

Responsibilities:

  • [Planning] Develop marketing plans for new products and major updates, including identifying target audience and consumer insights, undertaking competitive analysis, defining positioning statement, developing go-to-market plan, and defining marketing mix and budget.
  • [Coordination] Work closely across departments with the development team to execute go-to-market plans for new releases and key updates for live products.
  • [User Acquisition] Undertake direct media buys on Facebook, Google and ad networks and conduct continuous optimization to meet business objectives (e.g., maximize installs, return on ad spend, etc.)
  • [Creative] Work with internal Art Team and external creative agencies to develop and optimize marketing assets, including both videos and statics, to support owned and paid channels.
  • [Platform Relations] Manage relationships with key platform owners (e.g., Apple, Google Play, PlayStation, Nintendo, Xbox) and lead pitching effort for featuring and co-marketing support.
  • [PR] Manage PR agency to maximize public exposure for both nWay’s games and corporate news.
  • [Social/Community] Coordinate with Community Manager to 1) ensure social media and community outlets support overall 360 campaign, and 2) outreach to influencers to promote games.
  • [ASO] Lead multivariate creative testing to optimize app store conversion.
  • [Events] Partner with Community Manager in organizing live event attendance (e.g., esports tournaments, fan conventions, trade shows) to promote games.
  • [Promotions] Lead discussion and execution of tie-in promotions with marketing partners (e.g., hardware manufacturers, media companies, etc.) to co-promote games.
  • [Licensing] Serve as main marketing point of contact for licensors (e.g., Hasbro and Lionsgate) to coordinate marketing programs and ensure brand integrity.
  • [Report & Analysis] Regularly present and report to key management and partners on marketing strategies, plans and findings

Qualifications

  • Bachelor’s Degree or equivalent
  • 5+ years of experience in digital consumer marketing in games
  • 2+ years of experience in marketing games
  • User acquisition experience
  • Ability to collaborate and interface with a wide range of partners both internally and externally
  • Proven record of delivery results
  • Possess strong organization, multitasking, and project management skills
  • Passion for games a strong plus
  • Start-up experience is a strong plus

Contact us at hr@nway.com

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