At nWay, we’re passionate about games and we’re always looking for talented individuals who share that same drive. Our studio is located in downtown San Francisco and we’re conveniently located near BART and Muni.


User Acquisition Manager

San Francisco, CA

Job Description

nWay is currently looking for a User Acquisition Manager to plan and execute performance marketing programs to drive user acquisition and grow our competitive real-time action games. The UA Manager will manage advertising campaigns on UA channels to optimize growth and our return on investments.



  • Own all elements of user acquisition and establish UA tools/platforms, partners, and processes
  • Lead relevant efforts to achieve targeted KPIs, and ultimately revenue goals for nWay owned properties
  • Act as primary owner of key partnership and vendor management and reporting
  • Provide app store discovery tactics for both iOS and Android
  • Manage campaigns across multiple partners and evaluate effective channels in reaching the high monetizing users
  • Provide insight on analyzing data with respect to CPI, CPC, CPM, ARPU and LTV
  • Provide cohort analysis and advanced analysis for reporting KPI
  • Negotiate contracts with key vendors and partners for mobile marketing
  • Undertake app store optimization (ASO) and grow organic users
  • Create and optimize creative for UA channels
  • Collaborate with the game teams to coordinate around upcoming game releases and update launches
  • Track and report key metrics on a regular basis
  • Present to management team the plans, status and challenges to meeting objectives



  • BA/BS degree preferably majoring in a quantitative subject
  • 3-5 years of experience managing UA campaigns for a mobile app, preferably in games
  • Data analysis experience using Excel and have working knowledge of SQL
  • Experience with ASO
  • Excellent verbal, written and interpersonal skills required and conflict resolution skills
  • Ability to work effectively and accurately under pressure
  • Detail-oriented, organized and highly motivated
  • Passion about games a strong plus


Why You Want to Work Here

At nWay, we’re passionate about games and we’re always looking for talented individuals who share that same drive. We’re a small startup defined by a very collaborative, lean and laid back culture where everyone just wants to get things done. Our office is located in the heart of San Francisco and we’re conveniently located near BART, Muni and Caltrain. We also offer medical, dental, vision, long term disability, and life insurances, FSA/HSA and Commuter options, and a snack room!

Contact us at